Case Study

Client type: B2B SaaS Company

Use case: Major industry trade show

Challenge:

The marketing team was spending heavily on events but saw:

Low booth engagement

Poor lead quality

Swag being ignored or discarded

What GivHiv Did:

Designed a strategic merch kit aligned to the brand story

Replaced generic giveaways with high-utility, premium items

Limited distribution to qualified conversations only

Results:

+42% increase in booth engagement

+35% increase in qualified leads captured

2.1x higher post-event follow-up response rate

Why it worked:

Merchandise was treated as a conversion tool, not a freebie, creating perceived value and intentional conversations.